Am I buying a sauce brand or a sauce manufacturer?
You are buying a brand if someone else makes the sauce and the business holds the recipes, name, label and retail accounts. You are buying a manufacturer if it runs its own kitchen with a lease, equipment and staff. Many businesses are a mix, so read the asset list line by line.
Two sauce businesses can look alike on a shelf and be quite different to buy. One is a name and a set of relationships. The other is a working kitchen. The answer decides what you inherit, what you must keep running on day one, and where your checks should go. Work it out before you spend on advisers.
What a brand-only business holds
A brand business owns the recipes, the trademark, the label design, customer and retailer accounts, and perhaps a website. A co-packer makes the product under an agreement. Your checks centre on whether the recipes are written down and owned, whether the name is protected, and whether the co-packer agreement can pass to you. See whether a co-packer contract transfers.
What a manufacturer holds
A business with its own kitchen or plant adds a lease, equipment, staff, suppliers and day-to-day production. It also brings food safety records and whatever approvals the operation needs. Your checks widen: the condition and ownership of equipment, how long the lease runs and whether the landlord must agree, who the key staff are, and whether the owner is the person who actually cooks.
The mixed case
Many sauce makers do both. They cook small runs themselves and use a co-packer for volume, or the reverse. Ask for a plain list of where each product is made. Then ask what would happen if the owner left, or the co-packer stopped. A buyer who wants only the brand may be able to leave the kitchen behind, and a buyer who wants the kitchen may not need the brand.
Turning the answer into a checklist
Write down every asset the seller says is included and mark it brand or production. Ask your lawyer which contracts need consent to move. Ask your accountant how stock, equipment and the brand are treated in the price. Read the food inspection agency’s published guidance for food businesses.
Related reading
12 pages on the same subject, grouped by topic.
Buying
- Expert answerHow do I find a sauce company for sale?
- Expert answerWhat should I check before buying a drink brand?
- Expert answerDoes the co-packer contract transfer when I buy a food brand?
- Expert answerHow do I make sure I get the recipes when I buy a food brand?
- Expert answerWill a food brand’s grocery listings stay when I buy it?
- Expert answerHow do I find a manufacturing business for sale near me?
- GuideBuying a food and beverage DTC brand in Canada
- GuideBuying a food and beverage processor in Canada
Selling
Sources
This answer is checked against primary sources. Links were last confirmed on the dates shown.
- 01Business Development Bank of CanadaGovernmentHow to conduct due diligence when buying a business
- 02Canadian Intellectual Property OfficeGovernmentThe various categories of marks
- 03Canadian Food Inspection AgencyGovernmentPreventive controls and preventive control plans: Requirements for food businesses in Canada
- 04Business Development Bank of CanadaGovernmentMajor pitfalls to avoid when negotiating a purchase agreement
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