Free valuation tool

Know what your business is worth — before anyone asks.

Most owners find out their number at the worst possible moment: when a buyer names it first. Deavo’s free tool gives you a benchmark range in minutes, built on public Canadian data.

Get your free estimateSee how it’s calculated
100% freeNo phone numberAbout 2 minutes
Median multiple — trades
3.0× SDE
Estimated range · $385K SDE
$809K – $1.58M
Methodology

How business valuations work

One transparent formula, benchmarked to public Canadian data. Your answers adjust the multiple — nothing is hidden, and nothing here is an appraisal.

Step 1 · Cash flow
SDE

Seller’s discretionary earnings — profit plus the owner’s salary, perks, interest, depreciation and one-time costs.

Step 2 · Adjusted sector multiple
Your sector’s band

A multiple benchmarked to recent Canadian small-business sales in your sector, then adjusted by your answers.

Step 3 · Your value range
Low – high

A realistic low–high benchmark range — not a single magic number.

LowHigh
Your answers shift the multiple
Growth trendProfit trendYears establishedOwner-dependence
Cross-checked. The SDE result is sanity-checked against a revenue multiple for your sector before the range is shown.
Benchmarked to public Canadian data. Ranges draw on Statistics Canada and ISED small-business statistics.
Median SDE multiples by sector
Illustrative benchmark ranges — Canadian small-business transactions
2.1×
Restaurants
& food
2.4×
Retail
2.9×
Trades &
services
3.0×
Health &
wellness
3.2×
Professional
services
3.6×
Manufac-
turing
Illustrative medians for research context only — individual businesses vary widely. Not an appraisal.
Your answers do the adjusting. Growth, owner-dependence, tenure and profit trend each shift the sector multiple up or down — the same factors buyers weigh.
Try it now

Your benchmark range, in about two minutes

Seven questions. Instant result. No phone number, no fee.

Step 1 of 7
Shown instantly — no phone number required.
How your valuation is calculated
1

Your cash flow (SDE)

What the business actually pays its owner — profit plus salary, perks & one-time costs.

2

A multiple for your sector

Benchmarked against recent Canadian small-business sales in your industry.

3

Adjusted for growth, tenure & owner-dependence

Your answers shift the multiple to land on a realistic range — your estimate.

Deavo Valuation Report
Prepared free, for your sector and province
Free
Estimated value range
Your low – high
Your SDE multiple · cross-checked against a revenue multiple
LowHigh
Industry outlook

Sector demand and momentum across Canada

Sector multiples

Your multiple versus comparable sectors

Value drivers

The levers that would move your range

Benchmark ranges — not an appraisal. Prepared free for research purposes; a human reviews any number relied on to price or negotiate.
What you get

Then go deeper — with a free detailed report

The on-screen range is just the headline. Your free report unpacks the story behind it, in plain language.

Industry outlook — where your sector is heading in Canada, and what that means for demand.
Sector multiples — how the multiple behind your range compares across industries.
Value drivers — the levers that would move your number before you go to market.
Benchmark ranges — not an appraisal. Research context only; a human stays the checkpoint on any number you rely on.
Why you can trust it

Built to inform you — not to capture you

Public benchmarks, a method you can read, and a person as the final checkpoint on anything that matters.

Public Canadian benchmarks

Ranges are built on Statistics Canada and ISED small-business data — sources you can check yourself.

A method you can read

SDE times an adjusted sector multiple, cross-checked against revenue. Every step is shown on this page.

A human stays the checkpoint

Before any number is relied on to price, negotiate or sign, a person reviews it. AI never gets the last word.

Not an appraisal

A research benchmark — never a valuation opinion or advice. For a formal opinion, engage a Chartered Business Valuator.

Our guardrail, in plain language: nothing this tool produces is a valuation opinion, deal opinion or investment advice. It exists to inform your research — the decisions, and the numbers behind them, stay with you and the professionals you choose.
The Deavo difference

Compare it yourself

Here is how Deavo’s valuation tool stacks up against the typical gated calculator.

Compare
Deavo
Typical gated calculators
Instant on-screen result
After a sales call
100% free — tool and report
Often paid or “free trial”
No phone number required
Canadian tax & regulatory nuance
Mostly US-centric
AI-enhanced Canadian benchmarks
A human checkpoint on every number
—

Based on common patterns across gated small-business valuation tools. Deavo is 100% free — no listing fees, no buyer fees, no paywalls.

FAQ

Questions, answered

Seller’s discretionary earnings — the business’s pre-tax profit plus the owner’s salary, perks, interest, depreciation and one-time costs. It reflects what the business actually pays its owner, which is why Canadian small businesses are typically priced as a multiple of SDE.
No. The tool produces benchmark ranges for research purposes — not a valuation opinion, deal advice or investment advice. A human professional, such as a Chartered Business Valuator, is always the checkpoint before any number is relied on to price, negotiate or sign.
Yes. Deavo is 100% free — no listing fees, no buyer fees, no paywalls. The instant estimate and the detailed report both cost nothing, and there is no phone-number gate or sales call attached.
The ranges reflect medians from public Canadian benchmarks, including Statistics Canada and ISED small-business data, adjusted by your answers. Every business is different, so treat the range as a well-grounded starting point for research — not a price.
Your answers are used to generate your estimate and, if you request it, your detailed report. Nothing is published, your information is never sold, and no one calls you unless you ask them to.

Ready for the next step?

Whether you’re preparing to sell or exploring what’s out there, Deavo is free for buyers and sellers — always.

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