E-commerce · Learn Hub

Buy or sell an e-commerce business — the right way.

Free guides, playbooks and courses for buying or selling an online store in Canada — platform and account transfers, suppliers and inventory included.

Get a free valuationBrowse e-commerce listings

The fastest way in.

Three places to start, picked by the Deavo editorial team for e-commerce buyers and sellers.

Guide
Where value hides in an online store

Repeat-customer rate and traffic concentration tell a buyer more than gross merchandise volume does.

Read →
Playbook
Selling an online store

A start-to-finish walkthrough: platform and account transfers, supplier consent and inventory at closing.

Read →
Course
Valuing an e-commerce business

A short self-paced track on SDE multiples, traffic risk and how inventory is treated separately.

Read →
Sector snapshot

E-commerce, by the numbers.

2.0–4.0×
Typical SDE multiple
3–8 mo
Avg. time to sell
#1
Diligence snag: account transferability

Figures are illustrative ranges based on comparable Canadian transactions, not a valuation, deal or investment opinion — a human reviews any number you rely on.

№ iThe Learn Hub

Search, and you shall find.

Popular:Valuing an online storeMarketplace account transfersSales tax for online sellersSupplier & 3PL agreementsTraffic concentration risk
3 curated resources·1 guide·1 article·1 checklist—all free
№ iiBrowse by format

However you like to learn.

Eight free formats covering every stage of a e-commerce deal.

1 article

Articles

Short reads answering one e-commerce-deal question at a time.
1 guide

Guides

Step-by-step walkthroughs for buying or selling an online store.
Coming soon

Courses

Self-paced tracks that follow an e-commerce deal, start to finish.
Free · ask any time

Ask an Expert

Plain-language answers, or send a question of your own.
Coming soon

Glossary

Plain-English definitions for e-commerce M&A terms.
Updated with the benchmarks

Data & Statistics

Sector benchmarks sourced from Statistics Canada & ISED.
Coming soon

Videos & Podcasts

Deavo staff explaining e-commerce deals in plain English.
Free · no spam

Newsletter

One short update when we publish something worth your time.
№ iiiStart with your situation

What are you dealing with?

Each path bundles the guides, articles and expert answers that actually apply to you.

I’m ready to sell my store
Explore this path →
I don’t know what it’s worth
Explore this path →
I’m buying my first online business
Explore this path →
Diligence is overwhelming
Explore this path →
How do I finance the purchase?
Explore this path →
Accounts & sales tax before I close
Explore this path →
Inside a path: “I’m ready to sell my store”
01Article
Platform and payment-account transfers
02Guide
Selling an e-commerce business in Canada
03Expert Answer
“Can you transfer a marketplace seller account?”
№ ivFresh from the library

Editor’s picks.

See what’s new →
Editor’s pick
Valuing an online store: SDE and inventory
Guide · 8 min read
New
Financing an asset-light online acquisition
Article · 6 min read
Coming soon
Due diligence for e-commerce businesses
Video & podcast · in production
№ vFrom Ask an Expert

Questions people are asking.

All answers →

Answered by Deavo staff. Nothing here is a valuation, legal or financial opinion — a human reviews any number or document you rely on.

01How much is an online store worth?Valuation→02Can you transfer a marketplace seller account?Legal→03Do I charge GST/HST when I sell my online business?Tax→04How is inventory valued at closing?Valuation→05What happens to supplier and 3PL agreements?Legal→
Ask your own question →
№ viStay in the loop

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Not sure where to start?

Tell us if you’re buying or selling an e-commerce business — we’ll point you to the right guides.

Find my starting pointBrowse all e-commerce resources

Sources

Every regulatory requirement and figure referenced on this e-commerce page traces to a primary source. Links were last checked on the dates shown.

  1. 01
    Canada Revenue AgencyGovernment
    Selling a business
    canada.ca·Checked Aug 14, 2026
  2. 02
    Treadstone LawLegal commentary
    Confirming Who Owns the Trademarks and Domain Names Before Buying a Business in Ontario
    treadstonelaw.ca·Checked Aug 14, 2026
  3. 03
    Treadstone LawLegal commentary
    Anti-Assignment Clauses in Supplier Contracts
    treadstonelaw.ca·Checked Aug 14, 2026
  4. 04
    Treadstone LawLegal commentary
    HST on the Sale of Business Assets in Ontario: The Default Rule
    treadstonelaw.ca·Checked Aug 14, 2026
  5. 05
    Treadstone LawLegal commentary
    Do You Qualify for the Section 167 HST Election on Your Ontario Business Sale?
    treadstonelaw.ca·Checked Aug 14, 2026
  6. 06
    Treadstone LawLegal commentary
    Inventory Count and Valuation on Closing Day in an Ontario Business Sale
    treadstonelaw.ca·Checked Aug 14, 2026

Deavo is an advertising and listings platform, not a brokerage, law firm or valuation firm. This page is general information, not legal, tax, accounting or valuation advice, and rules differ by province. Confirm anything you rely on with a qualified professional before you act on it.