How do I check a massage clinic’s online booking page and no-show process?

Start by using the booking page as a client would. Is it easy to find on a phone? Can you choose a therapist, a service and a time without calling? Try to cancel or move the test booking, and note what the page says about missed visits. A page that is hard to use can quietly lose clients.

Next, ask about the account behind the page. Who owns the page and the booking account? Who holds the login, and does the account transfer with the business? Ask what reminders are sent and what monthly cost the service carries. Check that the web address and client list are in the business’s name rather than a staff member’s.

Then look at missed visits. Ask for the records of no-shows and late cancellations, and how the clinic responds. Is the policy written on the page, and do staff apply it fairly? Ask whether fees are charged and how clients react. Your accountant can show how those fees appear in the figures, and your lawyer can advise on any wording. Try the page again on a different device and at night, because a booking tool that works well on a computer may confuse clients when they try it from a phone.

Key takeaways

• Book and cancel a test appointment to see the client’s view.
• Confirm the business, not a staff member, owns the booking account.
• Review records of missed visits and how the policy is applied.
• Test the page on a phone and at an odd hour.