How do I hand over my Amazon seller’s listing images and A+ content?

Start by gathering the originals. Platform downloads are usually compressed, so look for the camera files, the design files, the fonts and the templates. Organize them by product, with a short note on which listing uses each one and how it performed.

Next, deal with rights. If a photographer, designer or agency made the content, check what was agreed about ownership and reuse. Ask them for written confirmation where the arrangement was informal. Models or stock images used in the content may have limits too. Ask your lawyer how to describe what is being transferred.

Then connect it to the brand. Content helps a buyer only if they can also control the brand name and the listings that carry it. Ask your lawyer how trademark ownership and any brand registry access should move at closing. Plan a short overlap so the buyer sees how you tested images and copy, which changes worked, and which were abandoned. Keep the folders tidy, because a buyer will judge your care by them. Remember to include any video, packaging artwork and instruction sheets, since those assets are often stored separately and forgotten.

Key takeaways

• Gather original files, not compressed downloads, and organize them by product.
• Confirm in writing that creators have given you the rights you are passing on.
• Move brand control and content together, with a short overlap for training.
• Include video, packaging artwork and instruction sheets, which are often stored elsewhere.