How do I hand over my wedding catering relationships with venues?
Introduce your buyer to each venue in person, while you are still involved, and make the introduction about continuity of service. Venues recommend caterers they trust, so they need to see the same standards, the same coordinators and a clear contact before they will keep sending couples your way.
Begin by listing every venue that sends you work, and sort them by how much they matter. Some may hold exclusive caterer lists, some may simply suggest you to couples, and some may only call when a date opens up. Each type needs a different conversation, so note what the arrangement actually is, in writing, before you speak to anyone.
Next, think about timing and confidentiality. Venue managers talk to one another, and a rumour that you are leaving can send them to other caterers early. Many sellers wait until a buyer is serious and has signed a confidentiality agreement, then bring the venues in one at a time, starting with the most important.
At the introduction, let the venue ask questions. They will care about tastings, staffing on the day, allergy handling and what happens to bookings already made. Have the buyer bring references or a sample menu and explain who the lead on site will be. Do not forget the couples with confirmed dates. Decide with the buyer how those contracts transfer, how deposits are treated, and who tells each couple. Your lawyer should review how bookings are assigned.
Key takeaways
- List each venue and note whether it holds an exclusive list or only recommends you.
- Introduce the buyer in person, venue by venue, once confidentiality is in place.
- Settle how confirmed bookings and deposits transfer before anyone tells the couples.
Related reading
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Due diligence
Sources
This answer is checked against primary sources. Links were last confirmed on the dates shown.
- 01Business Development Bank of CanadaGovernmentHow to conduct due diligence when buying a business
- 02Business Development Bank of CanadaGovernmentAfter buying a business, what is the next step?
- 03Business Development Bank of CanadaGovernmentUnderstanding post-merger operational integration
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