What if the seller will not share information?
Some withheld information early in a sale process is normal, since sensitive detail is typically staged behind a signed non-disclosure agreement and released in phases as a deal progresses. What is not normal is continued vagueness or delay after those conditions are met — at that point, make specific written requests, set a deadline, and treat a persistent pattern of non-disclosure as a real answer in itself.
A seller declining to hand detailed financials to an anonymous early inquiry is being sensible, not evasive — that information is competitively and personally sensitive, and a staged process protects both sides of the table. The real question is what happens once you are a serious, verified buyer under a signed confidentiality agreement.
What normal, staged disclosure actually looks like
- Basic listing detail available before any agreement is signed
- Financial summaries and broader operational detail released once a non-disclosure agreement is in place
- Full financial statements, tax returns and contracts released once you have signed a letter of intent or reached a similar milestone
- The most sensitive material, such as employee identities, held until closing is genuinely imminent
When the pattern stops being normal
If you have signed the appropriate confidentiality agreement, made specific written requests, and detail still arrives late, incomplete or not at all, that is no longer ordinary caution. A seller genuinely ready to sell has a practical reason to keep information moving at each stage, since delay slows their own process as much as yours.
What to actually do about it
Put requests in writing, be specific about exactly what you need rather than asking generally for the financials, and set a reasonable deadline tied to your own decision timeline. If a broker is involved, loop them in directly — a broker representing a genuinely motivated seller usually wants information flowing, not stalled.
Treating the pattern itself as information
A seller who cannot or will not produce basic documentation after being given a fair, specific and reasonable chance to do so is telling you something about how the rest of the deal is likely to go, whether that reflects disorganization or something more deliberate. Either way, it is a legitimate reason to slow down or step back before committing further time and cost.
Sources
This answer is checked against primary sources. Links were last confirmed on the dates shown.
- 01Canada Revenue AgencyGovernmentSelling a business
- 02Treadstone LawLegal commentaryKeeping a Business Sale Confidential in Ontario
- 03Treadstone LawLegal commentaryA First-Time Business Buyer's Guide to Buying in Ontario
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