How do I introduce a buyer to my tire shop’s mobile tire service customers?

Begin with a list that shows who you serve on the road, how often, and who books them. Fleet accounts, property managers and a few loyal households usually matter most. Agree with the buyer, in writing, when each group may be told and who will do the telling. Customers hear rumours fast, so the order matters.

Introductions work best in person, or on a joint call, with you vouching for the buyer. Say what stays the same: the technician, the booking method, the invoice. Customers worry about missed appointments more than a change of name. If the van routes or schedules are part of what the buyer is taking, hand over the records that show them.

Plan for a period of overlap. Ride along on a few runs, or introduce the buyer to the account contact by phone. Afterward, check in with your top accounts yourself. Your lawyer can advise whether the sale terms cover customer lists, introductions and any promise not to compete. Be honest with yourself about which customers stay because of you personally. Those accounts may need extra time and a gentler handover, and it is better to plan for that than to be surprised after closing.

Key takeaways

• Rank mobile customers and introduce the largest accounts first.
• Agree in writing when and by whom customers will be told.
• Say what stays the same before you say what is changing.