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BuyingExpert answer · 1 min read

How do I judge how a dental practice sets up its patient communication and appointment reminders?

Ask how patients are reminded, how often, by what method and who sends the messages. Look at sample messages, how replies are handled and whether the system and patient contact settings stay with the practice after a sale. A good setup should keep the schedule full without depending on one person’s memory.

Begin by asking how a patient is contacted from the moment of booking. Are reminders sent by text, email or phone, and how many go out before an appointment? Ask to see sample messages. They should be clear, polite and easy to answer. Ask what happens when a patient cancels or does not reply.

Next, ask who runs the system. Is it handled by a person at the front desk, a shared tool or a service paid for monthly? Find out who holds the logins and the contracts, and whether the system will keep working when ownership changes. Ask how patients’ contact preferences are recorded.

Then look at the results. Ask how many appointments are missed and how openings are refilled. Watch the front desk during a visit, if the seller allows it, and see how calls are answered. Ask your lawyer what is needed to keep contacting patients after the sale, and your accountant about the monthly costs of the tools. Ask how patients can opt out of messages and how those choices are recorded, since a system that keeps contacting people who asked it to stop causes trouble.

Key takeaways

  • Review sample reminder messages and how replies are handled.
  • Confirm who holds the logins and contracts for the system.
  • Ask how missed appointments are tracked and refilled.
  • Ask how patients opt out and how those choices are recorded.

Sources

This answer is checked against primary sources. Links were last confirmed on the dates shown.

  1. 01
    Business Development Bank of CanadaGovernment
    How to conduct due diligence when buying a business
    bdc.ca·Checked Oct 21, 2026
  2. 02
    Business Development Bank of CanadaGovernment
    What are the steps to buying a business?
    bdc.ca·Checked Oct 21, 2026

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