How do I prepare camper parent emails and lists for a buyer?

Start by tidying the list. Remove duplicates and old addresses, mark which families are current, past or on the waitlist, and note children’s ages in general terms only. Keep the list in one place, with a record of who has access. A neat list saves the buyer time and shows the camp is run carefully.

Next, find out how each family joined your list and what they agreed to. Look at the sign-up forms, the registration wording and the unsubscribe record. Contacts who asked to stop should stay stopped. Before the sale, share counts and categories with the buyer rather than names, and release the full list only at closing, under a written agreement. Ask your lawyer what is permitted when a list changes hands.

Finally, plan how families hear the news. A short message from you, introducing the new owner and explaining what will stay the same, usually lands better than a surprise email from a stranger. Give people a simple way to opt out. Consider sending it before registration opens so there is time for questions. Keep copies of your messages and the list as it stood on the closing date.

Key takeaways

• Clean the list and record how each family agreed to hear from you.
• Share counts first and the full list only at closing, under a written agreement.
• Tell families about the change yourself, and give them an easy way to opt out.