How do I present my portfolio of websites so a buyer sees each one clearly?

A portfolio sold as a blur invites a blur of questions. Give every site the same short profile in the same order: purpose, age, monthly income and its source, traffic sources, costs, the work you do on it each week, and the accounts and tools it uses. Add a few screenshots of reports taken from the platforms themselves.

Then add the financial layer. Show income and expenses for each site, tied to bank deposits, so the buyer can see which sites earn and which only look busy. Your accountant can help you prepare financial statements that separate the sites, or at least show the main ones clearly. Be upfront about shared costs, like hosting, and explain how you split them.

Finish with an overview sheet. Say how the sites relate, which ones depend on the same tools or traffic source, and which are easy to sell on their own. Offer to sell them as a group or in parts if that suits the buyer. Keep a folder with access details ready for each site, but only share them once the buyer is serious and under a confidentiality agreement that your lawyer has drafted.

Key takeaways

• Use the same headings for every site so they can be compared.
• Separate income and expenses by site and tie them to bank deposits.
• Share access details only with a serious buyer under confidentiality.