How do I sell my soap or candle making business?
To sell a soap or candle making business, write down your recipes and processes, plan a training period for the buyer, list your stockist and market accounts, count your stock and supplies, and set the business up to run without you. Buyers tend to ask whether the business works without its maker.
If you make soap or candles, the craft lives in your hands. A buyer cannot buy your hands, so your task before a sale is to turn what you know into something another person can follow. That work takes time, so start well before you speak to anyone. The steps below are the ones that most help a maker business transfer.
Write down the recipes and the process
Put every formula, supplier and step on paper: ingredients, quantities, mixing and curing methods, and the quirks that only you know. Keep batch records current. Decide who has copies and keep them private until a buyer is serious and has signed a confidentiality agreement. Your lawyer can advise on protecting the recipes during the sale.
Plan the training and the handover
Offer a training period where the buyer works alongside you through a full production cycle. A handover period is a common part of a sale. Agree in writing how long you will stay and what you will teach. Introduce the buyer to key stockists and suppliers so the relationships carry over.
Gather the brand, accounts and stock
List what the sale includes: the brand name, website, social accounts, customer and stockist lists, equipment, supplies and finished stock. Count the inventory so the number is not a surprise at closing. Our page on selling a home-based business covers what changes when the workshop is in your house.
Make it run without you
Hire or train someone to make a batch, and take a real break while they do. If the business holds up, a buyer sees that it does not depend on you alone. If it does not, you have learned what to fix before listing.
Related reading
11 pages on the same subject, grouped by topic.
Selling
- Expert answerHow do I sell a home-based business?
- Expert answerCan I sell my Etsy shop?
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- Expert answerWill my lawn care customers stay after I sell the business?
- Expert answerHow do I sell a beauty salon that offers hair, nails and skin care?
Buying
Due diligence
Sources
This answer is checked against primary sources. Links were last confirmed on the dates shown.
- 01Business Development Bank of CanadaGovernmentUnderstanding the options for selling your business
- 02Business Development Bank of CanadaGovernmentHow to minimize negotiations when selling your business
- 03Canadian Intellectual Property OfficeGovernmentTrade secrets
- 04Business Development Bank of CanadaGovernmentWhat is inventory
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