How do I tell my diner’s regulars about a sale without upsetting them?

Timing matters most. A buyer should be bound by a confidentiality agreement and you should not announce anything until the sale is firm. Ask your lawyer when it is safe to speak. Early leaks make staff anxious and regulars suspicious.

Staff come first because they will field every question. Meet with them, explain what you know, what will not change and what the buyer plans. Give them a short script and ask them to send questions to you instead of guessing.

Then talk to the long-time regulars yourself, in person, at their usual table if you can. Be honest and warm. Tell them why you are leaving, who the buyer is and what you believe will stay the same. A handwritten note by the till or a short sign works for the rest. Finally, bring the buyer into the room. A few shifts together, with introductions, let the regulars see that someone they can trust is taking over. Avoid promises about prices or the menu that only the new owner can keep, and say so kindly when someone asks. If a regular asks directly, answer plainly and kindly, and never deny a sale that is already underway.

Key takeaways

• Tell staff first, because they will answer every question from regulars.
• Speak to long-time regulars in person after the sale is firm.
• Introduce the buyer during a few shared shifts and avoid promises you cannot keep.