How should I present my video production company’s showreel and client list to buyers?

A showreel sells your style, but a buyer wants to know whether the company can repeat it. Label each piece with the year, the role your company played and who on the team made it. If the star shots were done by someone who has since left, say so. Buyers notice, and honesty makes the rest more credible.

Include some ordinary work as well as the best. A few typical projects show what the company really produces day to day. Group pieces by client type or service so a buyer can see where the revenue comes from.

For the client list, begin with descriptions, such as regional retailer or non-profit, and add names only after a confidentiality agreement is signed. Add how long each client has worked with you, what they bought and whether they came back. Check that you are allowed to show each piece publicly, since some clients may limit sharing. Your lawyer can tell you what your contracts permit. Finally, keep the material current and tidy. A reel with broken links or outdated clients suggests that records are also untidy. Let your accountant confirm the client list matches the income records.

Key takeaways

• Label each piece with the year, the company’s role and the people who made it.
• Release client names in stages, after a confidentiality agreement is in place.
• Include typical work and make sure the client list matches the income records.