What is franchise territory and encroachment?
Franchise territory is the area, or customer base, a franchise agreement protects for a location, and encroachment is what happens when the franchisor — directly or through another franchisee — starts serving that same area in a way the incoming owner did not bargain for. A resale buyer inherits whatever territory protection the agreement actually contains, which is not always as strong as the map a seller shows.
Buyers often assume a franchise location’s territory means guaranteed exclusivity within a defined boundary. That is sometimes true, but it is not a safe assumption, and it is worth verifying directly against the agreement rather than a map or a verbal description.
What territory protection can actually look like
- An exclusive radius or defined boundary where the franchisor will not place another location
- A non-exclusive area, where the franchisor reserves the right to open additional units nearby
- Protection against company-owned locations but not against other franchisees
- Protection that only covers physical locations and says nothing about delivery apps, online ordering or marketplace platforms operating in the same area
Why delivery and online channels complicate older agreements
Many franchise agreements were drafted before delivery apps and online ordering became a primary way customers reach a brand, so an older agreement’s territory language may not address a same-brand location outside the mapped boundary fulfilling orders that originate inside a franchisee’s protected area — a genuinely modern source of an old dispute.
What a resale buyer should confirm before closing
Read the actual territory clause rather than relying on a description from the seller or a franchisor representative, ask whether any new locations or development agreements are already planned nearby, and ask specifically how the agreement treats delivery and online orders originating from within the territory. Where the clause is vague or silent on a channel that matters to the location’s revenue, treat that silence as a real gap rather than an oversight to assume away.
What happens if encroachment occurs after closing
Remedies depend entirely on what the specific agreement provides. Some include a formal complaint or arbitration process, others leave the franchisor broad discretion, and a buyer who assumes an unwritten understanding will be honoured is taking on real risk the agreement itself may not support.
Sources
This answer is checked against primary sources. Links were last confirmed on the dates shown.
- 01Canada Revenue AgencyGovernmentSelling a business
- 02Treadstone LawLegal commentaryBuying an Existing Franchise Resale in Ontario (Arthur Wishart Act)
- 03Treadstone LawLegal commentaryFranchisor Consent to Transfer
- 04Treadstone LawLegal commentaryBuying & Selling a Business
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