What should I check before buying an aerial photography business?
Check where bookings come from, such as real estate agents, builders and tourism clients, how current the aircraft and cameras are, the licence terms on footage and the stock library, how editing gets done, and whether clients book the business or the owner-pilot who flies the jobs.
Aerial photography looks like regular photography from above, and much of our photography buyer’s checklist still applies. The difference is the customer and the kit. Drone work is more often sold to businesses than to families, and the equipment changes quickly. Those two things shape what you should ask.
Where the bookings come from
Ask for a list of clients over the last few seasons and how each found the business. Real estate agents, builders, resorts and tourism operators often rebook the same photographer, which is better than one-off consumer jobs. Ask whether any single agent or developer supplies a large share of the work, and whether that person knows the sale is coming.
Aircraft, cameras and software
Drones and cameras date quickly, so ask the age and condition of each aircraft, the repair history and how many batteries still hold a charge. Find out which items are owned outright and which are financed or leased. Ask who holds the editing software licences and whether they can move to you.
Footage, licences and the pilot
The footage library may be worth keeping, but only if the business has the right to keep using it. Read the terms clients agreed to, and ask what the stock footage licences allow. Then ask who flies. If bookings follow one pilot, a handover plan matters more than the equipment list.
Editing and delivery
Ask how footage moves from the field to the client. Who edits, how long does it take, and is any of it outsourced to a freelancer who could walk away? A clear workflow, with presets and templates the business owns, is easier to hand over than editing that lives in one person’s head.
Related reading
11 pages on the same subject, grouped by topic.
Buying
- Expert answerWhat should I check before buying a photography business?
- Expert answerShould I buy an existing photography business or start one?
- Expert answerHow do I tell if a photography business depends on the owner behind the camera?
- Expert answerWhat should I check before buying a school photography business?
- Expert answerWhat happens to booked weddings when a wedding photography business is sold?
- GuideBuying a medical imaging centre in Canada
Selling
Due diligence
Sources
This answer is checked against primary sources. Links were last confirmed on the dates shown.
- 01Business Development Bank of CanadaGovernmentHow to conduct due diligence when buying a business
- 02Business Development Bank of CanadaGovernmentEquipment valuation: How to do it
- 03Canadian Intellectual Property OfficeGovernmentA guide to copyright
Deavo is an advertising and listings platform, not a brokerage, law firm or valuation firm. This page is general information, not legal, tax, accounting or valuation advice, and rules differ by province. Confirm anything you rely on with a qualified professional before you act on it.