What should I check before buying a kids party business?
Find out how much of the business depends on the owner performing, whether entertainers are employees or contractors, what bookings and deposits are already on the calendar, where repeat and referral customers come from, and who owns the vehicles, props and brand name. Reviews and the booking calendar show what the records may not.
A children’s party business is built on a small number of things: a name parents trust, a calendar of dates, and people who can hold a room of children. When the owner is the main performer, the business and the person are hard to separate. Your task is to learn what actually transfers to you, and what leaves with the seller on the last day.
How much rests on the owner
Ask what share of parties the owner performs personally, and whether customers book the owner by name. Ask who else can run a party and how they are trained. If the character, show or style belongs to the owner, ask what the seller is willing to teach and for how long after closing. A written transition plan can help.
Entertainers and the booking pipeline
Find out whether entertainers are employees or contractors, how they are paid and whether they are likely to stay. Your lawyer can advise on how those arrangements should be treated. Ask for the booking calendar, the deposits held for future dates and the terms customers accepted. Ask what happens to a deposit if you change how parties are run.
Repeat customers and referrals
Ask where bookings come from: past customers, school or daycare contacts, venues that send families, social media or a website. Request enquiry records, not just completed parties. A business that relies on one referral source is more fragile than one with several. Ask how the seller tracks sources, and whether that data comes with the sale.
Vehicles, props, name and reviews
List the vehicles, costumes, props and sound equipment, and confirm what the seller owns outright. Ask whether the business name, website, social accounts and phone number transfer. Read the online reviews yourself and look at how complaints were answered. A search for liens on financed vehicles is part of the same review.
Related reading
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Due diligence
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Buying
Sources
This answer is checked against primary sources. Links were last confirmed on the dates shown.
- 01Business Development Bank of CanadaGovernmentHow to conduct due diligence when buying a business
- 02Business Development Bank of CanadaGovernmentBuying a business? How to protect yourself from potential liabilities
- 03Business Development Bank of CanadaGovernmentWhat are the steps to buying a business?
- 04Business Development Bank of CanadaGovernmentHow to Find the Right Buyer for Your Business
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