What should I check before buying a paint and sip business?

A paint and sip business sells an evening out, not a product. People book a seat, follow an instructor and leave with a painting. That makes it event-driven, and it means the business can look steady while resting on a few relationships. These checks aim at the things that decide whether the bookings keep coming after the owner steps back.

Where the bookings come from

Ask for booking records by type: public sessions, private parties, corporate events and any recurring groups. See how each was found, whether through the website, a booking platform, social media or personal contacts. Check the online reviews too. If a large part of the work comes from the owner’s own network, ask how that would carry over to you.

Venue arrangements

Some of these businesses run in their own studio, and others host sessions in partner bars and restaurants. Ask to see every venue agreement, how long each runs and whether it can pass to a buyer. A business that depends on one partner venue has a weak point that you should understand before you proceed. Where alcohol is involved in any arrangement, ask your lawyer to review it.

Instructors and the brand

The artist-instructors are the product. Ask who leads the sessions, whether they are employees or contractors, how they are paid and whether any of them are likely to leave. Find out who owns the lesson designs, the artwork templates and the brand name, and whether there is a franchise or licence agreement that sets limits on what you can do.

Supplies and systems

List the easels, canvases, aprons and other equipment included in the sale, along with supplier terms and the booking system. A look at what to check before buying a dance studio shows how another class-based business is screened. Your accountant can help you read the books alongside the booking records.