Definition

Days on market

Days on market is the number of days a business has been publicly listed for sale without closing. It is a signal rather than a verdict: a long-listed business is not necessarily a bad one, but a listing that has sat for many months almost always has a specific, identifiable reason.

Reviewed

Selling a small or medium business in Canada is not quick. Brokers commonly describe a process running from several months to well over a year from listing to close, and much of that is diligence and financing rather than finding a buyer. So a listing that is a few months old carries no particular signal at all.

What a genuinely long listing usually means

  • The asking price was set without a valuation and sits above what buyers or lenders will support
  • Financial records are not in a state a lender can underwrite
  • The business is heavily owner-dependent, so buyers cannot see what actually transfers
  • A lease, licence or franchise consent is unresolved and blocking every offer
  • Earlier deals collapsed in diligence and the underlying issue was never fixed

Sources

This definition is checked against primary sources. Links were last confirmed on the dates shown.

  1. 01
    Business Development Bank of CanadaIndustry
    How to sell your business
    bdc.ca·Checked Aug 14, 2026
  2. 02
    Canada Revenue AgencyGovernment
    Selling a business
    canada.ca·Checked Aug 14, 2026
  3. 03
    Treadstone LawLegal commentary
    How Long Does It Take to Sell a Business in Ontario?
    treadstonelaw.ca·Checked Aug 14, 2026

Deavo is an advertising and listings platform, not a brokerage, law firm or valuation firm. This page is general information, not legal, tax, accounting or valuation advice, and rules differ by province. Confirm anything you rely on with a qualified professional before you act on it.

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