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Master franchise

A master franchise is a franchise that is a right granted by a franchisor to a subfranchisor to grant or offer to grant franchises for the subfranchisor’s own account. That is the definition in Ontario’s Arthur Wishart Act; the Ontario, British Columbia, Manitoba and Alberta Acts each define it and treat it as a franchise.

A master franchise sits one level above an ordinary franchise: its holder, the subfranchisor, can grant franchises to others on its own account. The term matters if a buyer is offered the right to grant franchises rather than to run a single location. How do I buy a franchise in Canada? covers the wider buying process.

How the Acts treat it

Ontario’s Arthur Wishart Act states that a franchise includes a master franchise and a subfranchise, and British Columbia’s and Manitoba’s Franchises Acts say the same. The Ontario Act treats a subfranchisor as a franchisor toward its subfranchisee and as a franchisee toward the franchisor. Alberta’s Franchises Act words its definition as the right to sell or offer franchises for the subfranchisor’s own account. Where a franchisee grants a franchise, the exemption from disclosure in Ontario’s section 5(7)(a) applies if all its conditions are met, which include, for a master franchise, that the entire franchise is granted.

What to check

  • What the master agreement lets the holder grant, and where
  • What the franchisor must approve before a subfranchise is granted
  • Whether the subfranchise agreements already signed are in order

Sources

This definition is checked against primary sources. Links were last confirmed on the dates shown.

  1. 01
    Government of OntarioGovernment
    Arthur Wishart Act (Franchise Disclosure), 2000, S.O. 2000, c. 3
    ontario.ca·Checked Aug 16, 2026
  2. 02
    Government of AlbertaGovernment
    Franchises Act, R.S.A. 2000, c. F-23
    kings-printer.alberta.ca·Checked Aug 16, 2026
  3. 03
    Government of British ColumbiaGovernment
    Franchises Act, S.B.C. 2015, c. 35
    bclaws.gov.bc.ca·Checked Sep 30, 2026
  4. 04
    Government of ManitobaGovernment
    The Franchises Act, C.C.S.M. c. F156
    web2.gov.mb.ca·Checked Aug 16, 2026

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