Master franchise
A master franchise is a franchise that is a right granted by a franchisor to a subfranchisor to grant or offer to grant franchises for the subfranchisor’s own account. That is the definition in Ontario’s Arthur Wishart Act; the Ontario, British Columbia, Manitoba and Alberta Acts each define it and treat it as a franchise.
A master franchise sits one level above an ordinary franchise: its holder, the subfranchisor, can grant franchises to others on its own account. The term matters if a buyer is offered the right to grant franchises rather than to run a single location. How do I buy a franchise in Canada? covers the wider buying process.
How the Acts treat it
Ontario’s Arthur Wishart Act states that a franchise includes a master franchise and a subfranchise, and British Columbia’s and Manitoba’s Franchises Acts say the same. The Ontario Act treats a subfranchisor as a franchisor toward its subfranchisee and as a franchisee toward the franchisor. Alberta’s Franchises Act words its definition as the right to sell or offer franchises for the subfranchisor’s own account. Where a franchisee grants a franchise, the exemption from disclosure in Ontario’s section 5(7)(a) applies if all its conditions are met, which include, for a master franchise, that the entire franchise is granted.
What to check
- What the master agreement lets the holder grant, and where
- What the franchisor must approve before a subfranchise is granted
- Whether the subfranchise agreements already signed are in order
Sources
This definition is checked against primary sources. Links were last confirmed on the dates shown.
- 01Government of OntarioGovernmentArthur Wishart Act (Franchise Disclosure), 2000, S.O. 2000, c. 3
- 02Government of AlbertaGovernmentFranchises Act, R.S.A. 2000, c. F-23
- 03Government of British ColumbiaGovernmentFranchises Act, S.B.C. 2015, c. 35
- 04Government of ManitobaGovernmentThe Franchises Act, C.C.S.M. c. F156
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