How do I check a marine dealer’s brand relationships and demo boats?

Begin with the paperwork. Each brand should have a written dealer agreement. Read what it says about territory, ordering commitments, and what happens when the dealership changes hands. Then call the manufacturer’s regional representative, with the seller’s permission, and ask how they view the dealer and whether they would sign with you.

Next, ask how brands are ranked in the showroom. The brand that brings in most of the traffic is the one you cannot afford to lose. If one builder dominates, ask what the dealer would do if that builder moved the territory to someone else.

Demo boats deserve their own walk-through. Ask who holds title, who insures them and how many hours each has run. Look at engine hours, hull condition and the history of any warranty claims. A demo that has been rented out or lent to staff will have wear that the brochure photos do not show. Finally, ask how the dealer buys parts and accessories from each brand, since those terms often sit in the same agreement. Ask also how the dealer learned about new models and whether the manufacturer gives training to the sales and service staff. A dealer that is respected by its brands often receives early information and support. One that is not may find out about changes only when they hit the showroom.

Key takeaways

• Read every dealer agreement and ask what happens to it on a change of owner.
• Speak to the manufacturer’s representative once the seller agrees.
• Confirm who owns each demo boat before counting it as an asset.