How do I describe my agritourism farm’s off-season income to a buyer?

Begin by listing every off-season source: farm shop sales, winter events, bookings for gatherings, workshops, farm stand deliveries, crop or livestock sales, and anything rented. Put each on its own line with the months it runs. Use your income statement to show where the money actually landed, not where you expected it.

Next, explain what repeats. A winter market held for years is different from a one-time event. Show which customers return, which bookings come in advance and which depend on weather. If an activity needs you personally, such as hosting or teaching, say so and describe how a new owner could run it. Do not blend slow months into a single yearly figure that hides the shape of the year.

Finally, be candid about weaker months and what you have tried. Describe costs that continue when nothing comes in, such as insurance, loan payments and utilities. Buyers will ask anyway. Offer the underlying records, so your story can be tested. A clear account of a quiet winter shows a seller who understands the business, and it makes the rest of your numbers easier to believe.

Key takeaways

• List each off-season income stream by month, with its own line in your records.
• Separate repeating income from one-off events and from activities that depend on you.
• State the costs that continue in quiet months and offer the records behind your account.