How do I explain my orchard’s pick-your-own season and event days to a buyer?

Lay out the year as the visitor sees it, then as you run it. A buyer needs to see which weeks bring the crowds, which crops carry those weeks, and how weather shifts the pattern. Share your records of busy days, slow days and rained-out days, with notes on what you did about each. If events such as festivals or school visits matter, explain how they are booked, who is in charge and what they cost to put on.

Then explain the labour and the set-up. Parking, washrooms, signs, staff for the gate, picking containers, insurance and clean-up all belong in the picture. A buyer should be able to see what you do by hand that nobody has written down, and which parts you could pass to a manager.

Be open about what depends on you personally. If visitors come for your reputation or your relationships with local groups, say so and offer a handover period. Buyers trust sellers who describe the weak days as plainly as the strong ones. If you have photos, sign-up sheets or notes from past event days, bring them along. Concrete examples of how a busy Saturday actually ran will answer most of a buyer’s questions before they ask.

Key takeaways

• Present the season as a dated calendar with the work behind each event.
• Include rained-out and slow days along with the strong ones.
• Name which parts depend on you and offer a handover period.