How do I show a buyer my farm market’s fall event calendar and attendance records?
Present a calendar of past fall events with dates, what each one included, how many people came and what it earned and cost. Back the attendance with ticket, parking or till records, not guesses. Be clear about which events repeat and which depend on you personally.
A buyer looking at a farm market wants to see why people come in the fall. Build a one-page calendar for each recent season: event names, dates, activities, weather and any partners involved. Add notes on what worked and what you would change.
Then add numbers you can support. Use ticket sales, parking counts, till totals or sign-in sheets rather than memory. Show what each event cost in labour, supplies, entertainment and advertising, and what it brought in, including the extra sales of produce and food on those days. Explain how the events are run. Who plans them, who recruits helpers, which neighbours or groups take part, and what permissions or arrangements are needed? If an event depends on your personal contacts, say so and introduce the buyer to those people. Be honest about weather. A rainy weekend that cut attendance is easier to explain with a record than without one. Photos, social posts and customer reviews also help. Your accountant can help you present income and costs for each event in a way that matches the financial statements. If you plan to keep some dates open for the buyer to shape, say that plainly, so they know which parts of the calendar are fixed and which are theirs to change.
Key takeaways
- Prepare a season-by-season calendar with costs and results.
- Support attendance claims with tickets, parking or till records.
- Say which events depend on you personally.
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Sources
This answer is checked against primary sources. Links were last confirmed on the dates shown.
- 01Business Development Bank of CanadaGovernmentHow to conduct due diligence when buying a business
- 02Business Development Bank of CanadaGovernmentWhat are the steps to buying a business?
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