How do I find out how much a juice bar’s cleanse and subscription customers repeat?

Request the data behind the programs: a list of subscribers and cleanse buyers, when each started, how many orders they placed and who stopped. Look at the pattern. A few loyal customers who order every week are different from a long list of one-time cleanse buyers who never return. Ask how the shop counts a repeat customer so you compare like with like.

Check how payments work. Recurring payments run through a processor or booking tool, and the records should match the bank deposits. Ask about refunds, paused accounts and failed charges. Ask what happens to saved payment details at a sale, and put the question to your lawyer, since customer information raises privacy concerns the seller must handle carefully.

Think about who the customers are loyal to. Some follow the juice, others the owner’s advice. Ask the seller how customers were found, how much is word of mouth, and whether any have been told of the sale. A call to a few subscribers, if the seller agrees, tells you more than the list does. Ask also how many subscribers joined through a promotion, since discount-led sign-ups may leave sooner.

Key takeaways

• Ask for subscriber lists with start dates, orders and cancellations.
• Match recurring payments to the bank deposits.
• Ask your lawyer how customer details can pass to a buyer.
• Find out whether loyalty is to the shop or to the owner.