How do I find out which escape room games get the best repeat bookings?

Start with the booking system. Ask the seller to show bookings broken down by room and by customer, with names removed if needed. Repeat visitors are often people trying a new room, so look at which games they book second or third. A room that attracts repeat groups looks different from one that sells well only to first-timers.

Next, look at what drives the pattern. Did a promotion, a new room or a review spike create a bump? Do corporate groups account for much of the repeat business, and are they tied to one staff member’s relationships? Ask which games are retired soon, which need new puzzles, and how often rooms are refreshed.

Read the customer reviews and ask staff what guests say as they leave. Their remarks often explain the numbers. Take what you find to your accountant so it can be weighed against the financial statements. Remember that a high repeat rate may simply reflect a small local market, with the same groups running out of rooms. Ask whether new customers are still arriving or the room mix is feeding off the same crowd.

Key takeaways

• Request bookings by room and by customer to spot repeat visitors.
• Check whether corporate groups depend on one person’s relationships.
• Ask which rooms need new puzzles or are being retired.
• Check whether new customers keep arriving or the same groups are cycling.