How do I introduce my corporate flower accounts to a new owner?

Corporate customers buy from people they trust, so the introduction matters more than the paperwork. Begin with a simple account sheet: who orders, how often, what they usually buy, who approves the invoice and how long they take to pay. That sheet also helps the buyer judge which accounts need the most care.

Decide when to tell clients. Many sellers wait until the agreement is signed, because word of a sale can unsettle customers before the deal is certain. Agree with the buyer on timing and on what you will say. Keep it short: you are staying involved for a while, and the florist is in good hands.

Take the largest accounts first. A visit or call with the buyer beside you works better than an email. Let the buyer see how you handle the order, the delivery and any special requests. Finally, be clear about your own role afterwards. Say how long you will stay available, who the client calls with a problem, and whether any standing orders carry over unchanged.

Key takeaways

• Build an account sheet covering orders, contacts and payment habits.
• Tell key clients in person, with the buyer present, once the deal is firm.
• Say plainly how long you will stay reachable after the handover.
• Confirm which standing orders carry over to the buyer unchanged.