How do I prepare my Amazon seller account’s performance history for a buyer?

Start with the reports. Download the sales, fee, return and advertising reports for the full period you plan to show, and keep them in a folder with clear names. Reconcile the totals with the deposits in your bank account. A buyer will do this check, and a gap you have already explained looks very different from one they discover.

Next, gather the account health information: customer feedback, complaint trends, warnings you received and how you answered them. If there was a suspension or a listing removal, write a short and factual note about what happened and what you changed. Hiding a problem is worse than explaining one.

Add the supporting items a buyer will want: the seller agreement you operate under, any brand protection records and product-level profit, using your accountant’s method. Prepare a summary of the accounts receivable and payable that sit outside the platform, and a list of loans or advances. Ask your advisers how the account itself can move, since the platform’s terms will govern that. Label each file with the period it covers and who prepared it. Keep the raw downloads untouched beside any cleaned versions, so a buyer can see exactly what was changed and why. Offer a walkthrough call.

Key takeaways

• Export monthly reports and reconcile them to bank deposits.
• Explain every dip, warning or suspension in a short factual note.
• Prepare the reports, agreement and brand records in one folder.