How do I prepare my u-pick strawberry farm’s field plan for a buyer?

Begin with a clear field map. Mark each bed or block, its variety, the year it was planted and its past results. Show what is new, what is at peak, and what is due to come out. Strawberry beds need regular renewal, so the plan should show how you keep a steady supply of fruit year after year, not just this season’s picking.

Add the calendar. Show when you plant, feed, protect against frost, cover, open and close the picking fields, and clean up afterwards. Add notes on rotation, water access and any problem areas, such as low spots or beds that stay wet. These small details make the difference between a plan that reads well and one that leaves a buyer guessing.

Then explain the reasoning. Note why you sequence beds as you do, how weather decisions are made, and which choices are habits you could change. Include supplier and labour contacts, and what each season’s work costs. Offer to walk the fields with the buyer in season. Your plan should help someone else run the farm, not only prove that you did. Update it after each season so it stays honest.

Key takeaways

• Draw a bed-by-bed map showing variety, age, condition and renewal timing.
• Add a seasonal calendar covering planting, protection, picking and cleanup.
• Explain the reasoning behind your choices so a buyer can adjust them sensibly.