How do I see whether meal-prep customers are mostly gyms or individuals?

The two groups behave very differently. A gym or trainer account may bring large, steady orders but can leave if the relationship changes or the gym switches kitchens. Individuals spread the risk across many people, but they cancel more easily and need ongoing marketing and support.

Ask the seller to sort sales into those groups and show the top accounts. See how much the biggest few contribute, how long they have bought and whether anything in writing governs the relationship. Look at payment habits, too, since commercial accounts often run on invoices while individuals pay in advance. Check the records yourself. Review invoices, subscription reports and bank deposits, and match them to the financial statements. Ask the accountant if anything is coded oddly. Finally, ask how each group finds the business. If gyms came through the owner’s friendships, find out whether introductions will carry over. The answer shapes how much transition help you need from the seller. Ask whether the business needs different packaging, timing or menus for each group, since serving both well can take more work than it looks.

Key takeaways

• Sort customers into gym accounts and individual subscribers.
• See how much revenue the largest few accounts bring.
• Ask how each group found the business, and whether it depends on the owner.
• Ask whether each group needs different menus or timing and how long each has been ordering, and what that costs to run.