How do I show a buyer my cabinet shop’s showroom and online portfolio?

Walk the showroom as a buyer would. Are the displays current, clean and in working order? Remove worn samples and outdated styles, or explain why they remain. If the showroom is leased, be ready to discuss the lease with your lawyer, since the space matters as much as what is in it.

Then look at your online portfolio. Show a range of finished jobs, with photos that are your own, and be honest about which are recent. Buyers want to know where enquiries come from. Pull together a simple account of which photos, pages or projects produce calls, and how you follow them up. If you do not track this, start now.

Check ownership. Who holds the website domain, the social accounts and the photographs? If a freelancer built them, confirm what you are allowed to pass on. Gather any customer comments you have permission to share. Present all of this as part of the business that transfers, not as your personal brand. Your accountant can help you present the figures behind the work. Finally, prepare a short list of the questions customers ask most when they visit, so the buyer understands what the showroom is really meant to do.

Key takeaways

• Refresh the showroom and remove worn or outdated displays.
• Track which projects and pages bring enquiries, and tell the buyer.
• Confirm who owns the domain, accounts and photographs.