How do I show buyers my content site’s top articles and what makes them work?

Build a short table of your top articles. Include the topic, publication date, last update, main traffic sources, income and the actions readers take. Show a longer span of data, so one spike does not mislead. Add a few mid-ranking pages, to show the whole site is not carried by a handful.

Explain the craft behind them. What question does each answer? How did you research it, how long is the piece, which images or tools help, and how is it linked within the site? Describe your update routine and how you decide what to refresh. Be candid about pages that declined and what you think caused it.

Then address risk. How much of the traffic comes from a single source, and what would happen if that source changed? Show who writes, edits and checks the articles, and whether those people will stay. Offer a copy of your editorial guide and a walkthrough of a typical week. Ask your lawyer to confirm that you hold the rights to the text and images you are passing on. Mention writers and tools that matter to the result, because a buyer needs to know which part of the process cannot easily be replaced.

Key takeaways

• Show top articles with traffic sources, income and update dates over a long span.
• Explain the process behind each, including what you did when a page declined.
• Disclose traffic concentration and confirm you hold the rights to the content.
• Say which parts of the process depend on particular people or tools.