How do I tell my grooming clients their dog’s groomer will stay after the sale?
Confirm with the groomer first that they are staying, then tell clients directly, and in person where you can. Say who is still grooming their dog, that appointments and prices as booked carry on, and who they can call. Do not announce what you have not secured.
Do not say a groomer is staying until it is agreed. Sit down with each groomer, explain the sale, and ask what they need to feel comfortable. If something is unsettled, such as pay or hours, resolve it, ideally in writing, before clients are told.
Then tell the groomer’s clients personally, at pickup or by phone, and follow with a short note or message. Lead with what matters to a dog owner: the same person, the same cut notes, the same booking. Mention the new owner briefly and warmly.
Keep records of each dog’s preferences, including blade lengths, sensitivities and handling notes, and be sure they pass across. Clients notice when a dog is handled differently. Expect questions about price changes, the future of the shop and whether the groomer might leave. Answer honestly and say what you do not know. Let the buyer meet regulars during the handover so a familiar face is present. If a groomer ends up leaving later, tell clients quickly and honestly rather than letting them find out at the door. A client who feels misled seldom returns, so put your promises in terms you can keep. A short photo post introducing the team can help clients feel the place is unchanged. Clients with anxious or senior dogs deserve a personal call first, since they worry most about any change.
Key takeaways
- Secure the groomer’s agreement before telling any client.
- Speak to clients personally, then follow up in writing.
- Hand over each dog’s grooming notes and routines.
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Due diligence
Sources
This answer is checked against primary sources. Links were last confirmed on the dates shown.
- 01Business Development Bank of CanadaGovernmentHow to minimize negotiations when selling your business
- 02Business Development Bank of CanadaGovernmentHow to conduct due diligence when buying a business
- 03Business Development Bank of CanadaIndustryHow to sell your business
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