How much is my restaurant worth?
A restaurant is generally valued as a multiple of seller’s discretionary earnings, the same starting point used across small business valuation, but because restaurant margins run thin, small swings in food cost and labour cost move that earnings figure far more than an equivalent swing in revenue does.
Restaurants are unusual among small businesses in how little of each sales dollar actually reaches the bottom line. A retail store or a service business can absorb a bad month without much drama, but a restaurant running on thin margins can see a modest rise in food cost or a scheduling slip in labour turn a profitable month into a break-even one. That sensitivity is exactly why a buyer looking at a restaurant reads the cost structure at least as closely as the top-line revenue.
Food cost and labour cost tell a buyer more than revenue does
Two restaurants with identical sales can produce very different seller’s discretionary earnings depending on how tightly food cost and labour cost are managed as a share of revenue, and a buyer’s accountant will usually build these ratios out explicitly rather than accepting a single earnings number at face value. A restaurant that has kept both ratios stable and documented over several years supports a more confident valuation than one where the owner cannot explain why the ratios moved from year to year.
A single busy month is not the business
Restaurant revenue swings with the season, the day of the week and even the weather, so a buyer values several complete trailing years rather than a strong recent quarter. A restaurant that looks impressive on a summer patio season and thin the rest of the year needs its earnings averaged across a full cycle before a multiple means anything, and sellers who can explain their pattern with real numbers avoid one of the first objections a buyer raises.
What sits underneath the earnings number
Once earnings are normalized, the strength of the lease, whether the liquor and food licensing is transferable, and how dependent the kitchen is on the owner personally all move the multiple applied to those earnings up or down. A restaurant with thin but stable margins on a strong, long-term lease can be worth more than one with slightly better margins on a lease that expires soon, because a buyer is pricing the years of earnings ahead, not just the year just closed.
Sources
This answer is checked against primary sources. Links were last confirmed on the dates shown.
- 01Alcohol and Gaming Commission of OntarioRegulatorTransferring a Liquor Sales Licence
- 02Treadstone LawLegal commentaryHow Much Is a Small Business Worth? Valuation Basics for Ontario Buyers
- 03Treadstone LawLegal commentaryGetting a Business Valuation Before You List
- 04Business Development Bank of CanadaIndustryHow to sell your business
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