Definition

Seller’s discretionary earnings (SDE)

Seller’s discretionary earnings (SDE) is the total annual cash benefit a single owner-operator receives from a business, before financing and before their own compensation. It starts at net profit and adds back the owner’s salary, personal and one-time expenses, interest, depreciation and amortization.

Reviewed

SDE is the standard earnings measure for owner-operated Canadian businesses, and it is the number most main-street asking prices are built on. It exists because net profit understates what a business is actually worth to a buyer who will run it themselves: the current owner may pay themselves above or below market, run a vehicle through the business, or expense travel that a new owner would not repeat.

What gets added back

  • One owner’s salary, bonus and management fees — a buyer who works in the business replaces this with their own
  • Personal expenses run through the business: vehicles, phones, travel, memberships
  • Interest, because a buyer will bring their own financing structure
  • Depreciation and amortization, which are accounting entries rather than cash
  • Genuinely one-time costs — a lawsuit settled, a flood, a rebranding that will not recur

Where SDE stops working

SDE assumes one working owner. A business large enough to need a full management team is normally measured on EBITDA instead, because a buyer cannot simply absorb several salaries by showing up. The rough dividing line quoted by Canadian brokers sits somewhere around $1 million of earnings, but the real test is whether one person could plausibly run it.

Sources

This definition is checked against primary sources. Links were last confirmed on the dates shown.

  1. 01
    Canada Revenue AgencyGovernment
    Selling a business
    canada.ca·Checked Aug 14, 2026
  2. 02
    Business Development Bank of CanadaIndustry
    How to sell your business
    bdc.ca·Checked Aug 14, 2026
  3. 03
    Treadstone LawLegal commentary
    How Much Is a Small Business Worth? Valuation Basics for Ontario Buyers
    treadstonelaw.ca·Checked Aug 14, 2026

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