Should I buy an existing event planning business or start one?
Compare what you would acquire with what you would have to build: a booked calendar, vendor relationships, reviews, a name and a team. Ask how many of those would stay if the owner left, which you can explore through client and vendor conversations.
Event planning needs very little equipment, so the choice is not about buying assets. It is about whether you want to build trust with clients and vendors yourself or pay for the head start an existing firm has. Neither route is better in general. The right answer depends on your experience, your savings and how much of the firm really passes to a new owner.
What you actually acquire
A buyer typically gets a calendar of booked events, a vendor network, a set of reviews, a business name and a team. Each of these is worth testing separately. A full calendar helps only if clients are willing to stay with a new owner. A strong name helps only if people connect it to the firm rather than to one person.
What starting from scratch asks of you
A new firm begins with no reviews, no portfolio of real events and no standing with venues. You may spend a long stretch with few clients while you earn those. If you already have experience in hospitality or events, you may bring some of this with you. Be honest about what you already hold, since that shapes how much a purchase would add.
Testing whether the firm survives the owner
Ask to speak with several past clients and key vendors. Ask the owner how a handover would work and whether they will stay on for a set period. Check who the coordinators are and whether they plan to remain. See our page on what to check before buying an event planning business for a fuller list.
Costs and risks to weigh
Compare what you would put in on each route, in money and in time, with your accountant. Buying brings obligations from existing contracts and deposits, so have a lawyer review them. Starting brings a slower and less certain first season.
Related reading
14 pages on the same subject, grouped by topic.
Buying
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- Expert answerShould I buy an existing flower shop or open a new one?
- Expert answerShould I keep the venue’s name after I buy an event venue?
- Expert answerWhat should I check before buying a photo booth business?
- Expert answerHow do I check what a photo booth business really earns?
- Expert answerWhat hidden liabilities come with a share purchase?
- Expert answerCan I buy a business in stages, with shares now and assets later?
- Expert answerHow do I evaluate an event planning company’s vendor network before buying?
- Expert answerCan an event planning company run without its founder?
Financing
Sources
This answer is checked against primary sources. Links were last confirmed on the dates shown.
- 01Business Development Bank of CanadaGovernmentWhat are the steps to buying a business?
- 02Business Development Bank of CanadaGovernmentHow to conduct due diligence when buying a business
- 03Business Development Bank of CanadaGovernmentBusiness plan template for entrepreneurs
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