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BuyingExpert answer · 1 min read

What post-event reports should an event planning company be able to show me?

A well-run planner can show a budget against actual for recent events, vendor performance notes, client feedback and a short list of lessons learned. Ask to see several recent events, including one that did not go well. If nothing was written down, ask why.

Start with the money. Ask to see the budget set before a few recent events and the final costs afterward. Gaps are normal. What matters is whether the company notices them, explains them and carries the lesson into the next quote.

Ask for vendor notes. A planner who records which caterer ran late or which sound crew excelled has a living knowledge base. A planner who relies on memory has one that leaves with the owner. Look for client feedback. Was it collected, and did anyone act on it? Surveys, thank-you notes and repeat bookings all tell a story. Ask to see a case where feedback led to a change.

Finally, ask about the event that went badly. Honest reports show how the company handles trouble, who is accountable and what was changed afterward. A buyer taking over needs to know whether that discipline exists or will need to be built. If the reports are thin, treat it as a task for your first months rather than a reason to walk away. Ask how the reports are shared. A tidy folder anyone on the team can find is a good sign, while files scattered across personal drives suggest the knowledge would leave with the people who wrote them.

Key takeaways

  • Ask for budget against actual on several recent events.
  • Look for vendor and client feedback that led to a change.
  • Include one difficult event in the sample.

Sources

This answer is checked against primary sources. Links were last confirmed on the dates shown.

  1. 01
    Business Development Bank of CanadaGovernment
    How to conduct due diligence when buying a business
    bdc.ca·Checked Oct 21, 2026
  2. 02
    Business Development Bank of CanadaGovernment
    What are the steps to buying a business?
    bdc.ca·Checked Oct 21, 2026

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