Who honours my pizzeria’s coupons and flyers after I sell?

Pizzerias run on promotions. On closing day there will be flyers in mailboxes, coupons tucked inside boxes, codes live in the ordering app and loyalty cards partly punched. Customers will expect those to work for the new owner. If nobody has decided, the first week turns into awkward arguments at the counter.

Make a list of everything in circulation

Gather one of each flyer and coupon, and screenshot every active app code. Write down what each offers, when it was distributed, and when it ends. Include any gift cards and loyalty programs. A buyer cannot agree to honour what they have not seen, and the list becomes a schedule you can attach to the sale.

Agree who honours what

Settle this in the purchase agreement. One approach is for the buyer to honour current promotions for a set period, with an end date printed on anything new. Some sellers offer to share the cost for a short time. BDC’s article on purchase agreement pitfalls explains how the agreement allocates risk between buyer and seller.

Plan the next flyer run

Printing and delivery take time. If a flyer run is booked around closing, decide who pays and whose name and phone number appear on it. A buyer who plans a new design may want to hold the old run until the handover is done. Coordinate with the printer before either side commits.

Tell customers plainly

A short sign at the counter and a note on the app saying the shop has new ownership, and that current offers still apply, calms things down. Staff should know the answer before the first customer asks. Restaurants Canada is a good place to see how other operators handle local marketing.