Will repeat guests keep coming after you buy a fishing lodge?
Nobody can promise it. Look at how much of the guest book is returning groups, whether they book through the owner or the guides, and what is already reserved for next season. Then plan an introduction before closing so guests meet you.
At many lodges, the same groups return year after year, and they come for a person as much as a place. They know the owner, they know their guide and they know which cabin they like. When ownership changes, some of that goodwill carries over and some does not. You can find out a lot before closing by reading the records closely and talking to the people who hold the relationships.
Read the rebooking history
Ask the seller for several seasons of booking records, with each group marked as new or returning. Look at how far ahead groups rebook, and whether the owner phones them or they book online. Ask which groups are the largest and whether any of them have said they are waiting to see what changes. This is a fact-finding exercise, not a prediction.
Check deposits for next season
Deposits already taken are the clearest sign of what comes next, and they are also a liability. Ask how much has been paid, where the money is held and what the cancellation terms say. Your lawyer can explain how deposits are handled in the sale, and your accountant can advise on how they appear in the books at closing.
Find out who the guests are loyal to
If the owner is also the head guide, the loyalty may sit with that person rather than with the lodge. Talk with the guides, with the seller and, if the seller agrees, with a few long-time guests. Ask whether the seller is willing to stay on for a season and whether guides will sign on with you.
Plan the introduction
A warm handover helps. Ask the seller to write or call returning groups, to introduce you and to be on site for the first season. Write that into the agreement with your lawyer’s help, and keep the lodge’s traditions where you can. Read about formal valuations if the loyalty question affects how you plan.
Related reading
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Buying
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Due diligence
Sources
This answer is checked against primary sources. Links were last confirmed on the dates shown.
- 01Business Development Bank of CanadaGovernmentHow to conduct due diligence when buying a business
- 02Business Development Bank of CanadaGovernmentAfter buying a business, what is the next step?
- 03Canadian Federation of Independent BusinessResearch dataSuccession Tsunami: Preparing for a decade of small business transitions
- 04Business Development Bank of CanadaGovernmentHow to minimize negotiations when selling your business
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