How can I tell if an event venue for sale is really profitable?
Match the booking calendar to bank deposits and the financial statements, then separate deposits for future events from revenue already earned. Check for unpaid owner and family labour, deferred maintenance and replacement of linens and furniture, and any outside caterer commissions. Your accountant can confirm the adjusted figure.
A venue can show healthy statements and still leave little for its owner. Money arrives months before the event, labour is often unpaid, and the building quietly needs work. Knowing where the revenue comes from is one question. Whether what is left over is real is another. These checks go at the second one.
Deposits are not earnings
Clients pay deposits long before their event. If the seller counts that cash as revenue, the statements can look stronger than the year was. Ask how deposits are recorded, how much is held for future dates and where that cash sits. As buyer you may inherit the duty to host those events, so your accountant should say how that is handled in the sale.
Labour and upkeep the books may skip
Owners and family often work event nights without a wage. Someone has to replace that labour after closing, and it belongs in your profit picture. The same goes for deferred maintenance on the building, flooring, kitchen equipment, linens, chairs and tables. If these have been put off, the earnings you see are flattered by costs that have not yet arrived.
Commissions and the proof trail
Some venues earn commissions from outside caterers, bars or rental companies, and those can change when ownership changes. Ask for agreements in writing. Then trace several events from calendar to contract to deposit to bank statement. When the three agree, the numbers are more believable. When they do not, ask why. See also how to check a business for hidden debt.
Related reading
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Buying
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Due diligence
Valuation
Sources
This answer is checked against primary sources. Links were last confirmed on the dates shown.
- 01Business Development Bank of CanadaGovernmentHow to conduct due diligence when buying a business
- 02Business Development Bank of CanadaGovernmentWhat are financial statements?
- 03Business Development Bank of CanadaGovernmentWhat is EBITDA?
- 04Business Development Bank of CanadaGovernmentWhat is Cash Flow
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