How do I find out how a DJ company wins wedding bookings?
Ask for the last season’s wedding bookings and, for each, how the couple found the company: a referral, a venue, a planner, a directory or a search. Then check whether those sources depend on the current owner’s name. Call a few past couples to hear why they chose this DJ.
A booking list is only half of the picture. Ask the seller to mark each wedding with its source, and add up how many came from each. If the records do not say, look at the inquiry emails and forms, which often mention how people heard about the company.
Next, test how portable each source is. A venue that recommends the owner by first name may not recommend a stranger. A directory listing or a strong review profile may stay put. Ask whether the business owns its website, its social accounts and its reviews, or whether they sit in the owner’s personal name.
Then talk to customers, with the seller’s agreement. Ask what made them choose this company and what they would tell a friend. If you can, speak with a venue or planner who sends work. Check the pipeline too: upcoming bookings, their deposits and how far ahead couples usually book. A strong run of deposits for the coming season is useful evidence, but confirm that each one is real and what it covers.
Key takeaways
- Mark every wedding booking with the way the couple found the company.
- Check who owns the website, reviews and social accounts.
- Speak with past couples and, if possible, with a referring venue.
- Compare booked deposits with the seller’s description of the pipeline and confirm what each deposit covers.
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Sources
This answer is checked against primary sources. Links were last confirmed on the dates shown.
- 01Business Development Bank of CanadaGovernmentHow to conduct due diligence when buying a business
- 02Business Development Bank of CanadaGovernmentWhat are the steps to buying a business?
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