How do I prepare my food truck’s wrap and branding for a new owner?
Decide first whether the name and look go with the truck. Then gather the design files, the printer’s details, the wrap’s condition and any rights in the artwork and logo. If the buyer is keeping the brand, document it so they can reproduce it. If not, plan how the wrap will be removed or covered.
Branding on a truck is both an asset and a cost. Photograph the wrap from every side and note the scratches, peeling edges and sun fading. A tired wrap tells the buyer something about the truck, so be ready to talk about it before they raise it. Save the original design files and the name of whoever printed and installed it.
Then settle who owns the artwork. If a designer made the logo, find out what you actually received: the files, the permission to use it, the right to pass it on. Gather the colours, fonts and slogan, along with the social accounts and online listings that carry the name. A buyer cannot take over a brand they cannot find.
Talk plainly about the alternatives. Some buyers will want a fresh identity and may ask you to stop using the old one. Agree on who pays for removal or a new wrap, and how long you will keep the old name out of use. Your lawyer can advise on name and logo rights, and on how to write it into the agreement.
Key takeaways
- Decide whether the name and wrap go with the truck or stay with you.
- Collect design files, printer details and any artwork permissions in one folder.
- Agree who pays to remove or replace the wrap.
- Photograph the wrap from every side and be ready to discuss its wear before the buyer raises it with you.
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Sources
This answer is checked against primary sources. Links were last confirmed on the dates shown.
- 01Business Development Bank of CanadaGovernment7 steps to increase your business’ value—before you sell it
- 02Business Development Bank of CanadaIndustryHow to sell your business
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