How do I tell whether a vehicle wrap shop’s profits will last after a sale?
Test the profits against a change of owner. Ask how much comes from the owner’s own installing and selling, whether fleet work repeats or was a one-off rollout, where referrals come from, how seasonal the order book is, and what reprints and removal claims cost. Then have your accountant restate the results with a fair wage for the owner’s role.
A wrap shop can show a strong year on paper and still be a poor guide to the next one. Profit that came from one big job, or from an owner who works every weekend, may not carry over to you. The goal is to separate earnings that belong to the business from earnings that belong to the person running it. Start with the financial statements, then ask what sits behind each line.
How much depends on the owner
Ask who sells the jobs, who quotes them and who installs the difficult ones. If the owner does most of this unpaid or underpaid, the statements flatter the shop. Ask your accountant whether the results can be restated with a manager and an installer on normal pay. Also ask which customers deal only with the owner.
Recurring work or one-off rollouts
A fleet rollout for a new contract can inflate a year. Ask for sales by customer over several years and look for work that comes back: refreshes, replacements for damaged vehicles, new vehicles added to a fleet. Find out where leads originate, such as dealers, ad agencies, repeat customers or online searches. A shop that relies on one or two referral partners is exposed if either relationship ends.
Seasons, reprints and removal claims
Wrap demand often swings with the weather and the calendar, so check that the months you see cover a full cycle. Ask how often jobs were reprinted, who paid for the reprint, and whether any customer complained about film that failed or paint damaged at removal. Ask your accountant how unrecorded fixes would show in the statements. Your lawyer can advise on how warranty claims are handled in the sale.
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Sources
This answer is checked against primary sources. Links were last confirmed on the dates shown.
- 01Business Development Bank of CanadaGovernmentWhat are financial statements?
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