How do I show my tour operator’s repeat-group customers to a buyer?
List your repeat groups with the dates they travelled, how they booked and how often they come back, then support it with invoices and confirmations. Be clear about which relationships are yours personally and how you will introduce the buyer to each one.
Buyers pay attention to what repeats, so make it easy to see. Build a list of groups that have returned, with the type of tour, group size, booking dates and how the booking was made. Add invoices, contracts or confirmations as backup. Group the list by organisers, such as clubs, companies, schools or families, to show who is behind each trip.
Explain how each relationship started and who manages it today. If you are the only contact, say so and describe a plan to introduce the buyer, perhaps through a joint call or a shared trip. Show how far ahead returning groups typically book, and what is already confirmed for later dates.
Make sure the list agrees with your financial statements. Your accountant can help reconcile it. Remove personal details from anything you share before a confidentiality agreement is signed, and ask your lawyer how deposits and future bookings pass to a buyer. A well-organised record of returning groups shows the buyer something they can build on. Add context for any group that has not returned lately. A change of organiser, a missed season or a shifted date explains the pattern, and a buyer will trust a list that admits its gaps.
Key takeaways
- Build a list of returning groups backed by invoices and confirmations.
- Be honest about which relationships are yours personally.
- Reconcile the list with your financial statements before sharing it.
Related reading
12 pages on the same subject, grouped by topic.
Due diligence
- Expert answerHow do I find out if a buffet depends on bus tours or large groups?
- Expert answerWhat should I ask about a charter bus company’s repeat group bookings?
- Expert answerHow do I find out how much a juice bar’s cleanse and subscription customers repeat?
- Expert answerHow do I check an auto detailing business’s repeat customers before buying?
- Expert answerHow do I check a sign shop’s repeat customers before buying?
- Expert answerWhat if due diligence shows the seller is being sued by former customers?
Selling
- Expert answerHow do I show a buyer the repeat pumping customers in my septic business?
- Expert answerHow do I show buyers that my appliance store’s repeat contractor accounts will stay?
- Expert answerHow do I show buyers my restaurant without alarming customers?
- Expert answerHow do I hand over a fabric store’s sewing-class and quilting-group customers?
- Expert answerHow do I show buyers my packaging company’s customers reorder on a steady cycle?
Sources
This answer is checked against primary sources. Links were last confirmed on the dates shown.
- 01Business Development Bank of CanadaGovernmentHow to conduct due diligence when buying a business
- 02Business Development Bank of CanadaGovernmentHow to minimize negotiations when selling your business
- 03Business Development Bank of CanadaIndustryHow to sell your business
Deavo is an advertising and listings platform, not a brokerage, law firm or valuation firm. This page is general information, not legal, tax, accounting or valuation advice, and rules differ by province. Confirm anything you rely on with a qualified professional before you act on it.