How should I introduce a buyer to my smoothie bar’s gym and studio partners?

Begin by listing every gym and studio that sends people to your counter or takes your products. Write down who your contact is, what each arrangement actually is, and whether it is written down or just a handshake. A buyer will want to know which ones are worth keeping.

Tell each partner before they hear it elsewhere. A short visit works better than an email. Say that the business is changing hands, that you have met the person taking it over, and what will stay the same, such as the menu, the delivery times and the contact person at the bar. Let the buyer ask questions of their own. Gym managers often care about small things, like whether the member discount continues or whether the post-class rush gets served quickly. If an arrangement involves shared signage, a revenue split or exclusive pouring, ask your lawyer whether it can pass to a new owner without the partner’s consent. Plan a few follow-up visits after closing, with the buyer leading and you available if needed. A partner who feels looked after is far more likely to stay.

Key takeaways

• Meet partners in person, with the buyer, after confidentiality is signed.
• Write down which gym and studio arrangements are in writing and which are informal.
• Ask your lawyer whether any partner agreement needs consent to transfer.
• Ask each partner afterward what they would like to keep or change.