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BuyingExpert answer · 1 min read

What can I do if the seller will not move on price?

Recheck your own evidence, ask what would make the price make sense to the seller, look for value in other terms, allow some time, or step back politely and leave the door open. None of these requires you to accept a price you are uncomfortable with.

A seller who simply holds the price is different from one who counters. There is no movement to respond to, so the next step has to come from you. Before you decide anything, slow down. Firmness early in talks is not always the seller’s final word, and your options are wider than agreeing or leaving.

Recheck your own evidence

Go back over the findings that led to your position. Are they still accurate? Did you misread a record, or leave out something the seller considers important? Ask your accountant to review your reasoning. Sometimes the seller is right, and sometimes you have a clearer case than you presented. Either way you will know where you stand.

Ask what would make it work for them

Ask the seller or the broker what matters most besides the figure: timing, certainty, a clean exit, the future of employees. Listen without arguing. Their answer may show that a different structure or schedule meets their concerns while leaving you better off. This is a question, not a concession.

Look for value in other terms, or allow time

Terms other than the headline number can carry real weight, as described in what you can negotiate besides price. A pause also helps. Circumstances change, other buyers drop out and views soften. Continuing with diligence while waiting can keep the conversation alive without a commitment.

Step back politely

If the gap remains, you can end the talks courteously, thank the seller and say you would welcome another conversation if things change. See walking away from a deal cleanly. Whether to continue is your decision, made with your advisers, and this page gives no view on what the price should be.

Sources

This answer is checked against primary sources. Links were last confirmed on the dates shown.

  1. 01
    Business Development Bank of CanadaGovernment
    Major pitfalls to avoid when negotiating a purchase agreement
    bdc.ca·Checked Oct 21, 2026
  2. 02
    Business Development Bank of CanadaGovernment
    How to minimize negotiations when selling your business
    bdc.ca·Checked Oct 21, 2026
  3. 03
    Business Development Bank of CanadaGovernment
    What are the steps to buying a business?
    bdc.ca·Checked Oct 21, 2026
  4. 04
    Business Development Bank of CanadaGovernment
    How to conduct due diligence when buying a business
    bdc.ca·Checked Oct 21, 2026

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