How do I sell a kids coding or STEM enrichment school?

Buyers of an enrichment school want to see a program that runs on its own: families who return, instructors who stay and sites that renew. Your job before listing is to make those things easy to see. Allow time for this, because the records are usually spread across booking systems, spreadsheets and emails, and putting them together takes longer than most owners expect.

Timing around the calendar

Enrolment and camp income rise and fall with the school year, so a buyer looking at the wrong week may see a misleading picture. Whatever point you choose, show the buyer the full year so the picture is not misleading. Plan the handover so it does not land in the middle of registration.

Records a buyer will ask for

• Enrolment by term and age band, with re-enrolment.
• A list of host schools and centres, with renewal history and contacts.
• An inventory of kits and laptops, with age and condition.
• Proof of who owns the curriculum, software accounts and domain.
• Financial statements your accountant has prepared.

Instructors and franchisor approval

If you teach most classes, start training others now, since a buyer will worry about what happens when you leave. Talk to key instructors about their plans before the sale becomes known. If you are a franchisee, ask your franchisor early what approval, training and fees apply to a transfer, and have your lawyer read your agreement.

Telling families and hosts

Agree with the buyer when and how to tell families, host sites and staff. A joint message that introduces the new owner and confirms the program will carry on is one option to discuss with your advisers. See also how selling a tutoring business is prepared.