How do I show a buyer my cidery’s tasting room and event bookings?
Give the buyer a clear record of what the tasting room does: visits, sales by type, the event calendar, deposits held and repeat clients. Pair the paperwork with a visit on a busy day. Buyers trust what they can see and match to your books.
Pull the numbers together from your till and booking records. Show sales by day of week and season, and separate tasting fees, bottle sales and food or merchandise. Add the event bookings: the calendar for past and coming events, who booked, what was agreed and what deposit sits against each. Clean records let the buyer see what is steady and what is a one-off.
Explain what drives traffic. Is it a location on a tour route, a social media following, a partnership with a hotel or a wedding planner? Say how those links work and whether they depend on you personally. Be careful about promises. Show future bookings as bookings, not as expected revenue, and be clear on cancellation terms.
Plan for the handover of the booking system and calendars, and decide what happens to deposits held for events after closing. Your accountant can explain how to treat those funds, and your lawyer can add them to the agreement. Invite the buyer to spend a busy day behind the counter. Ask for their questions in writing and answer them the same way, so nothing is lost. Keep a log of questions the buyer asks and the answers you give, so both sides can refer back later. Say plainly which results were helped by a one-time event.
Key takeaways
- Split tasting room sales into fees, bottles and extras.
- List future bookings with deposits and cancellation terms.
- Invite the buyer to spend a busy day on site.
Related reading
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Sources
This answer is checked against primary sources. Links were last confirmed on the dates shown.
- 01Business Development Bank of CanadaGovernment7 steps to increase your business’ value—before you sell it
- 02Business Development Bank of CanadaIndustryHow to sell your business
- 03Business Development Bank of CanadaGovernmentHow to minimize negotiations when selling your business
- 04Business Development Bank of CanadaGovernmentAfter buying a business, what is the next step?
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