How can I tell if a pizzeria for sale is profitable?
Ask for the sales and cost records behind the seller’s summary, then test them line by line: cheese and flour costs against sales, delivery-app commissions and driver costs, what the owner is paid, and how the slow months look. Your accountant can then tell you what the profit really is.
A pizzeria can look busy and still leave little behind. Ovens run all evening, but the profit depends on what each pie costs to make and deliver, and on who is doing the work. The seller’s summary is a starting point. Ask for the records underneath it, and test each cost against the sales it should match, ideally with an accountant beside you.
Match ingredient costs to sales
Cheese, flour and toppings are the biggest purchases in most pizzerias. Ask for supplier invoices and compare what was bought with what was sold. If sales rose but purchases did not, ask why. Also ask about waste, staff meals and discounts, since none of them show up as sales. The gap between the two sets of records is where problems tend to hide.
Follow delivery and the owner’s pay
Delivery-app orders arrive with commissions taken off, and in-house delivery brings driver wages, fuel and insurance. Ask for sales split by channel, and check what each one really leaves. Then ask what the owner is paid. If the owner works the oven and takes little or nothing, a new owner who hires someone for that job will see a different result. See how to tell if a pizzeria relies on the owner’s own hours.
Look at the slow months and the lease
Ask for monthly figures, not a yearly total, so you can see the quiet weeks and any one-off boosts such as a big catering order. Then read the lease, because rent and the remaining term shape what is left each month. A short lease with no renewal right can change the picture, so ask your lawyer to review it.
- Monthly sales by channel: counter, phone, delivery apps and own delivery.
- Supplier invoices for cheese, flour and toppings.
- Payroll records, including what the owner is paid.
- The lease and any renewal terms.
Related reading
12 pages on the same subject, grouped by topic.
Buying
- GuidePizza franchises for sale in Canada: what each franchisor publishes
- Expert answerFranchise restaurant or independent restaurant: what should a buyer weigh?
- Expert answerShould I buy a franchise or an independent business?
- Expert answerHow do I keep a pizzeria’s food costs in check after buying it?
Valuation
Legal
Sources
This answer is checked against primary sources. Links were last confirmed on the dates shown.
- 01Business Development Bank of CanadaGovernmentHow to conduct due diligence when buying a business
- 02Business Development Bank of CanadaGovernmentWhat are the steps to buying a business?
- 03Business Development Bank of CanadaGovernment13 terms you need to understand before signing your commercial real estate lease
- 04Restaurants CanadaIndustryRestaurants Canada - The Voice of Foodservice
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