Ultramar retailer investment and costs
Parkland states that retailer “investment requirements typically range from $75,000 to $175,000 per location,” with an average of approximately $140,000, as working capital for inventory and operating funds. No initial fee or royalty is published. As published by Parkland, read Oct 22, 2026; the agreement governs.
Ultramar is a trademark of its owner. Deavo is not affiliated with or endorsed by Ultramar or Parkland Corporation. Figures are quoted from the franchisor’s own pages and are not verified by Deavo; nothing on this page is a valuation.
What Ultramar publishes
As published on retail-recruitment.parkland.ca, read Oct 22, 2026| Item | As published | Source | Read |
|---|---|---|---|
| Initial fee | Not published — not on the page read | retail-recruitment.parkland.ca/en | Oct 22, 2026 |
| Working-capital investment | $75,000 to $175,000 per location Working capital for the initial purchase of convenience-store inventory and operating funds; depends on size and location. Not a purchase price | retail-recruitment.parkland.ca/en | Oct 22, 2026 |
| Average working-capital investment | approximately $140,000 per location Working capital, not a purchase price | retail-recruitment.parkland.ca/en | Oct 22, 2026 |
| Liquid capital required | Not published — not on the page read | retail-recruitment.parkland.ca/en | Oct 22, 2026 |
| Net worth required | Not published — not on the page read | retail-recruitment.parkland.ca/en | Oct 22, 2026 |
| Royalty | Not published — not on the page read | retail-recruitment.parkland.ca/en | Oct 22, 2026 |
| Advertising fund | Not published — not on the page read | retail-recruitment.parkland.ca/en | Oct 22, 2026 |
| Training | Comprehensive training for you and your team No duration published; the page also lists “Onboarding training program fees and travel expenses” | retail-recruitment.parkland.ca/en | Oct 22, 2026 |
Swipe to see the source and date columns →
Working capital, in Parkland’s words: “for the initial purchase of convenience-store inventory, operating funds, for each location.” It is not a purchase price. A row marked “Not published” means the figure was not on the page we read — not that there is no such charge.
What the figures are
Parkland describes the range as the working capital a retailer provides “for the initial purchase of convenience-store inventory, operating funds, for each location,” and says it depends “on the size and location of the store.” It is Parkland’s statement about its retailer programme. It is not a station’s price, not an asking price and not an estimate of what it costs to buy a station from the person now operating it. A station listed for sale on Deavo carries its own asking price, set by whoever listed it.
Other costs the page mentions
Under the same “Investment Requirements” heading, Parkland lists “onboarding training program fees and travel expenses” without an amount. Elsewhere it says “major maintenance and utility costs are covered by Parkland.” The page publishes no initial fee, royalty, advertising contribution, liquid-capital figure or net-worth requirement, and a blank in that table means the figure was not on the page we read, not that no such charge exists. Ask what the retailer or dealer agreement for the specific station charges, and which party pays for what.
Financing
Parkland’s retailer page says nothing about financing and names no lender. Whether a lender will finance a station purchase, and what it asks to see, is something to put to the lender. For how franchise purchases are generally financed, can a franchise purchase be financed? is a starting point; ask the lender whether it treats a station run under a licence the same way.
Initial fees published by franchise brands on Deavo
The table that follows lists initial fees that other franchisors publish for their own brands, read from each franchisor’s own page. It is shown on every brand costs page. Parkland publishes no initial fee for Ultramar, and it describes a licensing agreement rather than a franchise, so those fees are not comparable to the working-capital range above. See what financial requirements franchisors set for how those requirements work.
About the Canadian Franchise Association directory
The Canadian Franchise Association directory search we ran returned no entry for Parkland, Ultramar or Pioneer. That is not proof of non-membership and it says nothing about the brand either way, so this page takes no fact from the directory. Every figure above is Parkland’s own, quoted from its retailer-recruitment page and not verified by Deavo.
Initial franchise fee, as published
Read Oct 21, 2026| Brand | Initial fee | Source | Read |
|---|---|---|---|
| Subway | $15,000 | subwayfranchise.com | Oct 20, 2026 |
| Panago | $25,000* | panagofranchise.com/cost | Oct 20, 2026 |
| Drama Kids | $30,000 + working capital, + GST | dramakids.ca | Oct 21, 2026 |
| Pizza Pizza | $35,000 | pizzapizza.ca/franchising | Oct 20, 2026 |
| Milestones | $40,000 | foodtastic.ca | Oct 21, 2026 |
| Boston Pizza | $60,000 | bostonpizzafranchise.com | Oct 20, 2026 |
Swipe to see the source and date columns →
* Average, per the franchisor. Subway’s fee is quoted from its Canadian FAQ; Pizza Pizza’s from its franchising basics page; Boston Pizza’s is for its traditional format and is “plus applicable taxes”. Country Style’s cost answers were placeholder text when read and are not quoted.
Sources
Franchisor figures are quoted from each franchisor’s own Canadian pages on the date shown and are not verified by Deavo.
- 01Parkland CorporationCompanyInvest In Your Future. Become a Retailer.
- 02UltramarCompanyUltramar: Your Trusted Gas Station
- 03Panago PizzaCompanyFranchise cost — panagofranchise.com/cost
- 04SubwayCompanyFrequently Asked Questions | Subway Franchise
- 05Pizza PizzaCompanyFranchising Basics - Pizza Pizza
- 06Boston PizzaCompanyTraditional Franchise Opportunities | Boston Pizza
- 07FoodtasticCompanyOur Milestones Franchises | Foodtastic
- 08Drama Kids CanadaCompanyFranchise with us - Drama classes for children
- 09Government of OntarioGovernmentArthur Wishart Act (Franchise Disclosure), 2000, S.O. 2000, c. 3
Deavo is an advertising and listings platform, not a brokerage, law firm or valuation firm. This page is general information, not legal, tax, accounting or valuation advice, and rules differ by province. Confirm anything you rely on with a qualified professional before you act on it.