Fuel brand · Costs and fees

Ultramar retailer investment and costs

Parkland states that retailer “investment requirements typically range from $75,000 to $175,000 per location,” with an average of approximately $140,000, as working capital for inventory and operating funds. No initial fee or royalty is published. As published by Parkland, read Oct 22, 2026; the agreement governs.

Reviewed · Franchisor page read Oct 22, 2026

Ultramar is a trademark of its owner. Deavo is not affiliated with or endorsed by Ultramar or Parkland Corporation. Figures are quoted from the franchisor’s own pages and are not verified by Deavo; nothing on this page is a valuation.

What Ultramar publishes

As published on retail-recruitment.parkland.ca, read Oct 22, 2026
ItemAs publishedSourceRead
Initial feeNot published — not on the page readretail-recruitment.parkland.ca/enOct 22, 2026
Working-capital investment$75,000 to $175,000 per location
Working capital for the initial purchase of convenience-store inventory and operating funds; depends on size and location. Not a purchase price
retail-recruitment.parkland.ca/enOct 22, 2026
Average working-capital investmentapproximately $140,000 per location
Working capital, not a purchase price
retail-recruitment.parkland.ca/enOct 22, 2026
Liquid capital requiredNot published — not on the page readretail-recruitment.parkland.ca/enOct 22, 2026
Net worth requiredNot published — not on the page readretail-recruitment.parkland.ca/enOct 22, 2026
RoyaltyNot published — not on the page readretail-recruitment.parkland.ca/enOct 22, 2026
Advertising fundNot published — not on the page readretail-recruitment.parkland.ca/enOct 22, 2026
TrainingComprehensive training for you and your team
No duration published; the page also lists “Onboarding training program fees and travel expenses”
retail-recruitment.parkland.ca/enOct 22, 2026

Swipe to see the source and date columns →

Working capital, in Parkland’s words: “for the initial purchase of convenience-store inventory, operating funds, for each location.” It is not a purchase price. A row marked “Not published” means the figure was not on the page we read — not that there is no such charge.

What the figures are

Parkland describes the range as the working capital a retailer provides “for the initial purchase of convenience-store inventory, operating funds, for each location,” and says it depends “on the size and location of the store.” It is Parkland’s statement about its retailer programme. It is not a station’s price, not an asking price and not an estimate of what it costs to buy a station from the person now operating it. A station listed for sale on Deavo carries its own asking price, set by whoever listed it.

Other costs the page mentions

Under the same “Investment Requirements” heading, Parkland lists “onboarding training program fees and travel expenses” without an amount. Elsewhere it says “major maintenance and utility costs are covered by Parkland.” The page publishes no initial fee, royalty, advertising contribution, liquid-capital figure or net-worth requirement, and a blank in that table means the figure was not on the page we read, not that no such charge exists. Ask what the retailer or dealer agreement for the specific station charges, and which party pays for what.

Financing

Parkland’s retailer page says nothing about financing and names no lender. Whether a lender will finance a station purchase, and what it asks to see, is something to put to the lender. For how franchise purchases are generally financed, can a franchise purchase be financed? is a starting point; ask the lender whether it treats a station run under a licence the same way.

Initial fees published by franchise brands on Deavo

The table that follows lists initial fees that other franchisors publish for their own brands, read from each franchisor’s own page. It is shown on every brand costs page. Parkland publishes no initial fee for Ultramar, and it describes a licensing agreement rather than a franchise, so those fees are not comparable to the working-capital range above. See what financial requirements franchisors set for how those requirements work.

About the Canadian Franchise Association directory

The Canadian Franchise Association directory search we ran returned no entry for Parkland, Ultramar or Pioneer. That is not proof of non-membership and it says nothing about the brand either way, so this page takes no fact from the directory. Every figure above is Parkland’s own, quoted from its retailer-recruitment page and not verified by Deavo.

Initial franchise fee, as published

Read Oct 21, 2026
BrandInitial feeSourceRead
Subway$15,000subwayfranchise.comOct 20, 2026
Panago$25,000*panagofranchise.com/costOct 20, 2026
Drama Kids$30,000 + working capital, + GSTdramakids.caOct 21, 2026
Pizza Pizza$35,000pizzapizza.ca/franchisingOct 20, 2026
Milestones$40,000foodtastic.caOct 21, 2026
Boston Pizza$60,000bostonpizzafranchise.comOct 20, 2026

Swipe to see the source and date columns →

* Average, per the franchisor. Subway’s fee is quoted from its Canadian FAQ; Pizza Pizza’s from its franchising basics page; Boston Pizza’s is for its traditional format and is “plus applicable taxes”. Country Style’s cost answers were placeholder text when read and are not quoted.

Sources

Franchisor figures are quoted from each franchisor’s own Canadian pages on the date shown and are not verified by Deavo.

  1. 01
    Parkland CorporationCompany
    Invest In Your Future. Become a Retailer.
    retail-recruitment.parkland.ca·Checked Oct 22, 2026
  2. 02
    UltramarCompany
    Ultramar: Your Trusted Gas Station
    ultramar.ca·Checked Oct 22, 2026
  3. 03
    Panago PizzaCompany
    Franchise cost — panagofranchise.com/cost
    panagofranchise.com·Checked Oct 20, 2026
  4. 04
    SubwayCompany
    Frequently Asked Questions | Subway Franchise
    subwayfranchise.com·Checked Oct 20, 2026
  5. 05
    Pizza PizzaCompany
    Franchising Basics - Pizza Pizza
    pizzapizza.ca·Checked Oct 20, 2026
  6. 06
    Boston PizzaCompany
    Traditional Franchise Opportunities | Boston Pizza
    bostonpizzafranchise.com·Checked Oct 20, 2026
  7. 07
    FoodtasticCompany
    Our Milestones Franchises | Foodtastic
    foodtastic.ca·Checked Oct 21, 2026
  8. 08
    Drama Kids CanadaCompany
    Franchise with us - Drama classes for children
    dramakids.ca·Checked Oct 21, 2026
  9. 09
    Government of OntarioGovernment
    Arthur Wishart Act (Franchise Disclosure), 2000, S.O. 2000, c. 3
    ontario.ca·Checked Aug 16, 2026

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